Customized Shampoo + Conditioner from Formulate

Who wouldn’t want shampoo and conditioner completely customized for them? With Formulate, you can get just that! And, getting started couldn’t be any easier.

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When Formulate approached me to try their customized shampoo and conditioner, I was SO excited! It’s always hard to find the perfect hair products for your hair type, so having something totally customized to me could be a game changer! I was also excited to learn that their products are all sulfate, paraben, dye, preservative, and cruelty free.

You’ll start by taking a digital quiz through their website or their app that helps their chemists learn about your hair type and lifestyle. Where you live, the weather conditions in your area, the length and color of your hair, your hair goals, styling habits, and more will be addressed! I let them know that my brown hair is fine, slightly wavy, and can get SUPER dry. Overall I wanted to lengthen, hydrate, reduce frizz, mend split ends, and deep condition. I also chose what type of fragrance I would prefer – mine was a medium level of Verdant. This is kind of a light, just-rained smell! (In my opinion, at least.) 

Once I finished completing my profile for Formulate, the company let me know they were getting started on creating my custom products. The team stayed in touch with me the entire time, letting me know when my order had shipped and following up on what I thought. 

When trying a new product, especially one that is non-stripping like Formulate, you may need to allow a couple of weeks for your hair and scalp to get used to it! I immediately loved the shampoo – it lathered well, made my hair feel clean, and smelled great. After using the initial conditioner for a couple of weeks, I felt like it was a little heavy for my hair type. I communicated how it felt to the Formulate team and they immediately adjusted my conditioner formula and sent it out! The second conditioner I tried was definitely an improvement for my hair, and it was so great that it could be easily changed. 

Their packaging is so sleek (black and white bottles that help you easily distinguish the difference between your shampoo bottle and your conditioner bottle AND fit into every bathroom décor style) and I loved the custom information card they included in my box detailing my hair type, goals, and ingredients that were selected for me! 

I’m teaming up with Formulate to give one lucky follower a FREE set of personalized shampoo + conditioner (a $59 value!). To enter, click here. GOOD LUCK!

XOX Laura